55M+
impressions
$850K+
in Earned Media Value (EMV)
60K+
shares
The Challenge: Beyond the Phone Grip
PopSockets are everywhere. They are a staple accessory for phones, known for their functional grip and stand. Despite being a household name in phone accessories, the brand was at risk of being seen as purely functional and utilitarian. The core challenge was to elevate the brand beyond its basic utility and showcase the immense creative potential and self-expression that PopSockets enable. Our goal was to help PopSockets strengthen its brand appeal by highlighting how their products combine creativity and functionality seamlessly.
Our Solution: Amplifying Pop Culture with Influencers
To highlight the creative side of PopSockets, we launched a campaign that tapped into the passions and hobbies of diverse online communities. We partnered with a range of influencers, including artists, fashion bloggers, tech reviewers, and DIY creators. The campaign’s core idea was to show how PopSockets aren’t just a practical tool but a canvas for personal expression and a way to enhance creative workflows.
Our strategy was to:
- Feature the product in unconventional and creative contexts, such as an artist using a PopSockets grip for better control while drawing on a tablet, or a fashion influencer using a PopSockets-enabled wallet as a stylish accessory.
- Encourage influencers to showcase their unique PopSockets designs, emphasizing the brand’s wide range of colors, patterns, and customizability.
- Collaborate on content that went beyond simple product reviews, including tutorials, “day in the life” videos, and behind-the-scenes looks at creative processes.
By showcasing how PopSockets are integrated into creative pursuits, we successfully positioned the brand as an essential accessory for a dynamic and self-expressive audience.
The Results: A Fusion of Art and Utility
The campaign successfully elevated PopSockets from a simple phone accessory to a creative and functional lifestyle brand. The results include:
- 55M+ impressions across influencer content
- $850K+ in Earned Media Value (EMV) from contracted posts
- 60K+ shares and saves across all influencer content
By demonstrating the perfect blend of creativity and functionality, we helped PopSockets strengthen its brand appeal and solidify its place as a staple for both personal expression and practical use.
