80M+
impressions
500+
Creators Seeded
1.2k+
Pieces of Content Posted
The Challenge: From Footwear to Fashion Statement
Campus Shoes has long been a trusted name in footwear, known for its durability and comfort. However, to compete in a dynamic market dominated by global fashion brands, Campus needed to reposition itself as a trend-forward choice for the new generation. The challenge was to transform the brand’s perception from a reliable, functional shoe to a symbol of youthful style, ambition, and self-expression. We needed to use digital activations to make Campus the go-to choice for a generation that lives and breathes on social media.
The Strategy: Activating Youth Culture
To connect with our target audience, we developed a series of digital activations that put Campus at the center of youth culture. We partnered with a diverse group of influencers who embody the spirit of the new generation—from dancers and artists to content creators and fitness enthusiasts. Our campaign was designed to showcase how Campus shoes are a part of their daily life, whether they are creating content, working out, or simply hanging out with friends.
Our approach focused on:
- The “Campus Vibe” Challenge: We launched a viral dance challenge encouraging users to create content showcasing their unique style and energy in their Campus shoes.
- Creator-led Lookbooks: Influencers curated style guides and lookbooks, demonstrating the versatility of Campus shoes and how they can be styled for any occasion.
- Real-Life Stories: We shared authentic stories of young achievers, positioning Campus as the footwear that supports their journey and ambitions.
This strategy helped us to position Campus as more than just a shoe—it became a symbol of a generation’s passion, style, and drive.
The Results: A Step in the Right Direction
Through these digital activations, we successfully engaged our audience and generated significant brand buzz. The campaign resulted in:
- 80M+ impressions across all digital activations
- Increased website traffic and online sales from the targeted demographic.
- A surge in user-generated content, with thousands of users participating in the “Campus Vibe” challenge.
- Positive brand sentiment and a significant increase in social media following, solidifying Campus’s position as a trendy and relevant brand.
By strategically using digital activations, we successfully positioned Campus as the go-to choice for the new generation, proving that a classic brand can stay ahead of the curve.
