2M+
Views
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Creators Seeded
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Pieces of Content Posted
The Challenge: Beyond the Bet
In the highly competitive world of online gaming and betting, the challenge for a brand like 1win is to stand out. While competitors often focus on showcasing large jackpots, 1win needed a strategy that would build a more personal connection with its audience. The goal was to move beyond the high-stakes, big-win narrative and instead highlight the smaller, more relatable moments of success that happen every day. We aimed to create a sense of community and show that every win, no matter how small, is worth celebrating.
Our Solution: Highlighting New Users’ Winning Moments
To build a more inclusive and authentic brand story, we developed campaigns that centered on user-generated content and personal stories. We partnered with a diverse group of influencers and content creators who could share their genuine experiences with the platform. Our campaigns focused on:
- Showcasing the journey of new users, from their first successful bet to exploring new games.
- Creating a sense of community by encouraging users to share their own winning moments with the hashtag #1winMoment.
- Developing relatable content that focused on the excitement of a small victory rather than the fantasy of a huge jackpot.
This approach helped us create an emotional connection with our audience by celebrating their personal successes and showing that 1win is a platform where everyone has a chance to win.
The Results: Building Trust and Community
By highlighting new users’ success and winning moments, we were able to build trust and a strong community around the 1win brand. The campaign generated significant engagement and positive sentiment, demonstrating that celebrating small wins can lead to big results. This strategy helped to:
- Increase user sign-ups and first-time deposits by focusing on the ease of winning.
- Generate a high volume of authentic user-generated content, which served as powerful social proof.
- Position 1win as a friendly and accessible platform for both experienced players and newcomers.
By shifting the focus from “what you could win” to “what you can win,” we created a more relatable and engaging brand that celebrates every success.
