5.5M+
Impressions
3.5K
Creators Seeded
1.2K
Pieces of Content Posted
The Challenge: From Product to Pop Culture
Jalwa, a new-age lifestyle brand, was on the cusp of breaking into a highly competitive market. While their products were innovative and stylish, they lacked the brand recognition and street cred needed to stand out. The brand’s primary challenge was to go beyond a simple product launch and create a cultural movement. They needed to move from being just another brand to becoming a symbol of cool, confidence, and trend-consciousness. Our mission was to help Jalwa strengthen brand recall by connecting with an audience that lives and breathes pop culture and social trends.
Our Solution: A Creator-Led Trend Activation
To embed Jalwa into the daily lives of our target demographic, we designed a high-volume, low-friction creator seeding program. Instead of traditional, heavily scripted campaigns, we focused on getting the products into the hands of a massive network of creators who embody the “Jalwa” spirit—from fashion micro-influencers and style bloggers to dancers and music artists.
Our strategy prioritized:
- High-Volume Outreach: We reached out to thousands of creators across lifestyle, fashion, and pop culture verticals, creating a massive wave of initial brand exposure.
- Authenticity-First Approach: We invited creators to try the products and, if they genuinely loved them, to share their experience organically with their audiences. This removed the pressure of a formal campaign and encouraged authentic, relatable content.
- Frictionless Participation: We streamlined the process, making it incredibly easy for creators to opt-in and receive products, which led to a high posting rate.
This approach allowed us to generate a massive amount of authentic user-generated content that could be repurposed across Jalwa’s paid and organic channels, effectively making the brand part of the conversation.
The Results: Turning Trends into Brand Recall
In a short period, the Jalwa creator seeding program delivered massive top-of-funnel reach and performance:
- 5.5M+ Impressions
- 3.5K Creators Seeded
- 1.2K Pieces of Content Posted
- Opt-in rate: 25%
- Posting rate: 60%
By letting the product speak for itself and activating a diverse network of trend-conscious creators, Jalwa successfully strengthened its brand recall and established itself as a go-to choice for the new generation. The campaign proved that when you empower creators to be authentic, they can turn a product into a social staple.
