35M+
impressions
50K
shares
125+
influencer post
The Challenge: From Closet Staple to Brand Story
Bewakoof is a popular fashion brand known for its quirky, fun, and often mismatched clothing styles. While their products were a common sight, the brand’s unique personality struggled to break through the noise of the fast-fashion industry. The core challenge was clear: how do you transform a familiar product into a recognizable lifestyle brand that truly resonates with a younger audience and celebrates individuality?
Our Solution: Real-Life Style, Not Staged Photoshoots
To showcase the brand’s authentic and rebellious spirit, we launched an influencer marketing program focused on real-life moments. We partnered with a diverse group of creators who value genuine content, from college students and travel vloggers to niche creators known for their quirky style and comedic skits.
Our approach was simple: let influencers be themselves. Instead of rigid brand guidelines, we encouraged them to naturally weave Bewakoof’s apparel into their daily routines—whether it was a study session, a weekend trip, or a silly dance video. This strategy allowed us to:
- Keep content authentic and unscripted, making the brand feel approachable and less like a traditional ad.
- Showcase the versatility of the clothing in different settings and on different body types.
- Build long-term partnerships with high-performing creators to foster sustained brand loyalty.
By letting creators tell their own stories through our clothes, Bewakoof became more than just a brand; it became a part of their unique style and identity.
The Results: Amplifying Reach and Engagement
Since launching the campaign, Bewakoof’s influencer program has amplified the brand’s social reach and engagement, generating:
- 35M+ impressions across influencer content
- $720K+ in Earned Media Value (EMV) from contracted posts
- 50K+ shares across all influencer content
- 125+ influencer posts, with many creators organically featuring the products in future content.
The campaign successfully connected Bewakoof’s unique fashion with a community that values authenticity and self-expression, solidifying its place as a lifestyle brand for the modern generation.