4M+
Impressions
300+
Creators across platforms
400+
Pieces of Content Posted
The Challenge
Renee Cosmetics had successfully established itself as a brand known for innovation and quality, particularly with products like their unique 5-in-1 lipstick. However, they faced the common challenge of a crowded beauty market. Their goal was to move beyond niche recognition and become a go-to brand for a wider, more diverse audience. They needed to scale their brand presence and generate a continuous stream of authentic, educational content that would build trust and drive conversions.
The Solution
We developed a two-pronged influencer strategy to meet Renee’s goals: a high-volume seeding program for continuous content and a targeted paid campaign for key product launches.
1. Influencer Seeding: We implemented a gifting program to get Renee’s innovative products into the hands of a broad network of beauty and lifestyle creators. The focus was on authenticity and minimal friction. We encouraged creators to use the products in their daily routines and share their genuine experiences, tutorials, and reviews.
2. Paid Campaign: We executed a focused paid campaign around Renee’s hero products, like the Red Light Therapy Wand (or a similar hero product for Renee). This campaign was designed to be highly educational, with creators explaining the benefits and proper usage of the products. We specifically targeted high-performing creators with engaged audiences to maximize reach and drive conversions.
Our strategy focused on:
- High-volume outreach: We reached out to a large number of creators to ensure a massive wave of content.
- Authentic alignment: We partnered with creators who genuinely fit the brand’s identity of bold, modern, and high-quality beauty.
- Frictionless process: We made it easy for creators to opt-in and participate, leading to a high conversion rate from contact to content.
- Data-driven optimization: We continuously analyzed content performance to identify which creator niches, messaging, and content types resonated most with the audience, allowing us to double down on what worked.
The Results
In just 3 months, our campaign for Renee delivered significant brand impact and performance:
- 4.3 million impressions from both gifted and sponsored content.
- 400+ pieces of content posted across platforms, blending education, entertainment, and user-generated social proof.
- 300+ creators activated across multiple platforms, from macro to nano-influencers.
- 18% Opt-in Rate & 55% Posting Rate, demonstrating a strong alignment and a highly motivated creator base.
- $2.5 CPM achieved by focusing on efficient content distribution and high-engagement creators.
Why It Worked
The key to Renee’s success was the combination of scale and creative freedom. By trusting creators to showcase the products in a way that felt natural to their audience, we unlocked an ongoing stream of genuine social proof. This not only provided a rich library of content for Renee’s owned channels but also created a powerful feedback loop, turning every post into a potential customer touchpoint. This case study proves that when a brand has a strong product and a strategic approach, influencer seeding can be the most cost-efficient way to build a community and drive sales without relying on heavy ad spend.
