2M+
Views
500+
Creators Seeded
1.2k+
Pieces of Content Posted
The Challenge
Raymond had a long-standing reputation as a premier brand for formal and professional wear, particularly among an older demographic. While their legacy was strong, the brand wanted to reconnect with a younger, modern audience and showcase their versatility beyond traditional suiting. They sought to expand their reach and relevance, particularly among young professionals, and demonstrate how Raymond could be a staple in modern, stylish wardrobes.
The Solution
We developed a targeted seeding program to get Raymond’s products—from blazers and trousers to casual shirts and accessories—into the hands of diverse creators across fashion, lifestyle, and men’s interest verticals.
Our approach was based on a high-impact, low-pressure model that focused on authenticity. We didn’t provide strict briefs or rigid content guidelines. Instead, we invited creators to style Raymond pieces in a way that felt natural and authentic to them, encouraging them to share their unique looks and experiences with their audiences.
Our outreach strategy prioritized:
- Targeted creator selection: We focused on creators whose personal style and content aligned with Raymond’s modern vision, including fashion influencers, lifestyle bloggers, and style-conscious professionals.
- Efficient engagement: We streamlined the process to make it easy for creators to opt in and receive products, accelerating the campaign’s momentum.
- Authentic storytelling: We encouraged creators to integrate the products naturally into their daily life and content, showcasing how Raymond fits into a contemporary lifestyle.
The Results
In just 6 months, our creator seeding program generated significant reach and engagement, transforming Raymond’s digital presence:
- 2M+ views generated across all platforms
- 500+ creators seeded
- 1.2K+ pieces of organic content posted
- 50% posting rate
- 20% opt-in rate
Beyond these metrics, the campaign provided Raymond with a wealth of user-generated content that could be repurposed across their social media and marketing channels. The program also created a pipeline of high-performing creators, many of whom are now being considered for long-term brand ambassador partnerships.
Why It Worked
The key to this campaign’s success was our commitment to both scale and authenticity. By allowing the creators’ personal style to shine through, Raymond was able to connect with a new generation of consumers in a genuine and compelling way. This campaign proves that when you trust creators and let the product speak for itself, you can generate cost-effective, high-impact content that fuels growth and builds lasting brand loyalty.
